London, 23rd June 2026
As more young people explore investing, the need for clear, relatable and accessible information has never been greater.
That’s why MyPocketSkill is delighted to announce a new collaboration with Aviva Investors, creating engaging learning content designed to help more young people take their first steps into investing with greater confidence.
Our research into Gen Z investing shows that young people are curious and keen to get started. The biggest question is often simple: how do I start?
When people do not know where to begin, it can be easy to wait. This collaboration is designed to help change that by making investing feel more relevant, understandable and accessible to the next generation.
Building confidence with money and learning how to make your money work harder are increasingly important life skills for Gen Z. The earlier young people can access the right information, the better equipped they may be to make informed decisions about their financial futures.
The work also reflects a wider need to broaden access to investment opportunities across the UK. If more people are to participate in investing, they need information and education that meets them where they are, in a language that is clear, relatable and relevant to their lives.
For MyPocketSkill, this collaboration represents another example of the practical solutions we are building with partners across the financial services sector to help young people turn financial uncertainty into confident action.
We are delighted to be working with Aviva Investors on this important initiative and excited to see how Gen Z can benefit from learning more about investing earlier.
👀Discover our new Aviva X MyPocketSkill GenZ Guide to Investing today: www.mypocketskill.com/aviva
#StartNowThankYourselfLater.Â
For more information about MyPocketSkill’s research and approach to Gen Z investing:-
Email us at ADMIN@MYPOCKETSKILL.COM
MyPocketSkill is an award-winning GenZ platform for financial education. It enables 13-25 year olds to Earn, Save, Invest and Learn about money with the help of behavioural science. MyPocketSkill addresses the decline in opportunities for young people that enable them to gain financial independence and employability skills.
With its roots deeply seated in an evidence-based approach to financial education, MyPocketSkill has seen impressive growth with over 200,000 signed-up users. The multi award-winning company has been recognised in the UK FinTech Impact Report (Innovate Finance) for its positive impacts on the UK economy and society, and has also won numerous awards including the Santander X Global Challenge for Education, Employability and Entrepreneurship, and the European Institute of Technology ‘Digital Champion of Europe’.
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